Your whole audience, organized and segmented.

It is how you store, organize and group the people you email. Good contact management keeps each contact's details in one place, lets you tag and list them, and lets you build segments that filter your audience by any rule, so every campaign reaches the right people instead of your whole list.

A list is a group you add contacts to directly. A tag is a label you attach to a contact, like Volunteer or VIP. A segment is a saved rule that pulls in every contact who matches, for example everyone in the United States or everyone added in the last 30 days, and it updates itself as your contacts change.

Smart segments do. A smart segment is defined by a rule, so as contacts are added, tagged or change their activity, the segment updates on its own. Custom segments hold a fixed rule you set. Either way, you build the rule once and reuse the segment across every campaign.

Yes. Import your contacts from a file, bring them in through a signup form, or add them one at a time. Each contact keeps its details like company, job title and source, and you can tag or segment them straight away.

Yes. A clean, well managed audience protects your sender reputation. You can build a segment of contacts whose emails recently bounced and stop sending to them, and every send honors consent and unsubscribes, so you keep reaching real, engaged people.

Yes. Create your account free with Google or Microsoft sign-in and manage, tag and segment your contacts on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start; personal Gmail or Outlook.com works too, with lower sending limits while your account builds trust. Paid plans add higher sending volumes.