Analytics and reporting

Every email, measured. Opens, clicks, bounces, all in one dashboard.

Mailsoftly turns every send into numbers you can act on: open and click rates, bounces and unsubscribes, how your audience grows over time, and a per recipient trail of who did what. See account wide performance at a glance, then drill into any single campaign.
Free to start with your Google Workspace or Microsoft 365 account · No credit card required
Mailsoftly analytics dashboard showing account wide emails sent, open rate, click rate, new contacts, unsubscribes and bounce rate, an audience growth chart over time, a recent campaigns list and a deliverability health panel
Performance overview · Account wide
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In short

What are email analytics and reporting tools?

Email analytics and reporting tools measure how your emails perform after you send them: how many were delivered, opened and clicked, how many bounced or unsubscribed, and how each individual recipient responded. Mailsoftly reports all of this on one dashboard, so you can see account wide trends over time and open any single campaign for the detail behind the numbers.
At a glance

Your whole account, on one screen

The dashboard opens on a performance overview across everything you have sent: emails delivered, open and click rates, new contacts, unsubscribes and bounce rate, each in its own tile. Below it, an audience growth chart shows your list building over time and a deliverability health panel confirms your sending is set up correctly.
Headline rates, up frontOpen rate, click rate, bounce rate and unsubscribe rate sit at the top, so you know how the account is doing without running a report.
Growth over timeA running chart of total and active contacts shows whether your audience is growing, and how fast, across months.
Deliverability healthDomain authentication, SPF, DKIM and DMARC status sit right on the dashboard, tied to your email deliverability setup.
Mailsoftly dashboard performance overview with tiles for emails sent, open rate, click rate, new contacts, unsubscribes and bounce rate, above an audience growth chart and a recent campaigns list
The metrics

The numbers Mailsoftly reports on every send

No custom setup and no formulas to build. Every campaign and automation reports the same core metrics, so you can compare like for like.
📩
Reach

Open rate

The share of delivered emails that were opened, with bot and scanner opens filtered out so the figure reflects real people.

🔗
Interest

Click rate

How many recipients clicked a link inside the email, the clearest signal that your message moved someone to act.

Delivery

Bounce rate

The emails that could not be delivered, separated into soft and hard bounces so you can keep your list clean.

🚫
Health

Unsubscribe rate

How many people opted out after a send, a quiet but honest read on whether your content matches what they signed up for.

👤
Audience

New contacts

The contacts you added over the period, tracked alongside your total and active audience so growth stays visible.

Reputation

Complaint rate

Spam complaints per send, watched closely because a low complaint rate protects your sender reputation and inbox placement.

Zoom in

Drill from the dashboard into one campaign

The overview tells you how the account is doing. Open any sent campaign and you get its own report: the six headline rates for that send, then a per recipient table of who was sent it, who opened, and who clicked, that you can search and filter. That deeper view is the detailed statistics for a single campaign.
Per campaign ratesRecipients, open, click, bounce, unsubscribe and complaint, scoped to that one send.
Per recipient activityA row for every contact, with the exact time they were sent, opened and clicked.
Turn results into a listFilter to the people who opened or clicked and save them as a segment in contact management.
See a campaign report in the product →
Mailsoftly single campaign report showing recipients, open rate, click rate, bounce rate, unsubscribe rate and complaint rate above a per recipient send, open and click activity table filtered by clicked, opened and not opened

Real numbers from a real account

These are the account wide figures on the demo dashboard, reported straight from the sends, with bot and scanner activity filtered out.
46.8%
open rate
3.6%
click rate
0.75%
unsubscribe rate
Mailsoftly performance overview reporting a 46.8 percent open rate, 3.6 percent click rate and 0.75 percent unsubscribe rate across the account, with an audience growth chart
Where it fits

Reporting runs across everything you send

Newsletters, one off campaigns and every step of your marketing automation report into the same place, so an automated welcome and a manual broadcast are measured the same way. Browse the rest of the toolkit on the features overview.
FAQ

Analytics and reporting, answered

What are email analytics and reporting tools?

They are the reports that show how your emails performed after sending: delivery, opens, clicks, bounces and unsubscribes, plus how each recipient responded. Mailsoftly gathers all of it on one dashboard, so you can read account wide trends and open any single campaign for the detail behind the totals.

Which email metrics does Mailsoftly report on?

Every send reports open rate, click rate, bounce rate, unsubscribe rate and complaint rate, alongside recipients delivered and new contacts. The dashboard also tracks total and active audience over time and shows your deliverability health, so both engagement and list quality stay visible.

Can I see how engagement changes over time?

Yes. The dashboard carries a running audience growth chart and account totals, so you can watch your list and your engagement move across weeks and months rather than judging a single send in isolation.

Does the dashboard show account wide performance or just one campaign?

Both. The performance overview sums up every send across the account, and the recent campaigns list lets you open any one of them to see that campaign's own rates and its per recipient activity table.

Are bots and scanners excluded from the numbers?

Yes. Automated opens and clicks from security scanners and bots are filtered out of the reports, so your open and click rates reflect real people and your sender reputation is judged on genuine activity.

Is the reporting free to use?

Yes. Create your account free with Google or Microsoft sign in and the analytics and reporting come built in, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start, and paid plans add higher sending volumes while the reporting stays the same.

See your first report tonight

Sign up free with your Google Workspace or Microsoft 365 account, send one email, and watch the opens, clicks and bounces land on your dashboard.

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