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Audience insights are a read of your contact list that surfaces the natural groups inside it, like where people are, what job titles they hold, which business domains they use and how engaged they have been. Instead of scrolling through a spreadsheet, you see the clusters at a glance and get suggested segments you can act on. In Mailsoftly your insights sit next to the audience they describe, so any group you like becomes a smart segment and then the recipient list for your next campaign, all in one place.
See your audience clustered by country and by job title, so you can speak to a region or a role instead of your whole list at once.
Group contacts by how they have engaged, so you can reward your most active readers and win back the ones who have gone quiet.
Spot contacts with missing details or addresses that recently bounced, so you can clean your list and protect your sender reputation.
They are a read of your contact list that surfaces the groups inside it, like where people are, what job titles they hold, which business domains they use and how engaged they have been. You see the clusters at a glance and get suggested segments you can save and send to, instead of building each one by hand.
It looks at the details already on your contacts, such as country, job title, business domain, activity and data quality, and groups contacts that share those traits. The suggestions are grounded in your own data, so they reflect the audience you actually have.
Keep the ones that fit and they are saved as smart segments straight away. A smart segment updates itself as your contacts change, and any segment can become the recipient list for your next campaign in one step, so a discovery turns into a send in seconds.
No. Insights work with the list you have and get richer as it grows and as you add details like company, job title and tags to your contacts. The more you know about each contact, the sharper the clusters and suggestions become.
Yes. The analysis flags contacts with missing details or addresses that recently bounced, so you can clean your list and stop sending to addresses that hurt your sender reputation. A tidy, engaged audience keeps you reaching real people.
Yes. Create your account free with Google or Microsoft sign-in and explore your audience on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start, and personal Gmail or Outlook.com works too with lower sending limits while your account builds trust. Paid plans add higher sending volumes.
Sign up free with your Google Workspace or Microsoft 365 account, analyze your contacts, and save your first smart segment in minutes.
Start free with Google Start free with Microsoft 365