A drip campaign is a timed email sequence. Mailsoftly runs it for you.

A drip campaign is a series of emails sent automatically on a schedule or in response to what a contact does. Instead of one message to your whole list, each person receives the next email in the sequence at the right time, for example a welcome now and a follow-up two days later.

A newsletter is one email sent to everyone at once. A drip is a pre-built sequence that each contact enters on their own timeline, so a subscriber who joined today and one who joined last month both receive email one first, then email two after the wait.

As many as the job needs. A welcome drip is often two or three emails a couple of days apart; a nurture sequence can run longer. In Mailsoftly you set the wait between each step in hours or days, so you control the pace of the whole sequence.

Yes. Create your account free with Google or Microsoft sign-in and build drip sequences on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start; personal Gmail or Outlook.com works too, with lower sending limits while your account builds trust. Paid plans add higher sending volumes.

Yes. A drip can branch on a real action: whether a contact opened or clicked, or whether a tag was added. Clickers can be tagged and moved forward, while everyone else can get a different email, so the sequence fits each person instead of treating them the same.

Yes. A sequence can gate entry on a consent field, so only confirmed contacts continue, and every send honors unsubscribes and GDPR consent. Bot and scanner activity is filtered out of the reports, so your numbers and your sender reputation stay clean.