For startups and SaaS

Email marketing built for startups.

Onboard new users, send product updates that land in inboxes, and grow with automated lifecycle emails. Real people who actually help when you are moving fast, deliverability handled, and pricing that stays fair as you scale. You are not starting over. We move you.

Reach a person who knows email and lifecycle, by email or chat, usually quick.

GDPR compliant Free guided migration Scales as you grow Real human support
What we hear from founders

If this is your team, keep reading.

We hear the same frustrations from startup and SaaS teams every week. Here is what changes when you move to Mailsoftly.

Your email bill balloons the moment you start growing, right when cash is tight.

Fair pricing that scales with you, predictable as you grow, so email is never the line item that suddenly spikes.

Your onboarding and product emails land in spam, and new users never activate.

We set up SPF, DKIM, and DMARC and watch your sender reputation, so your onboarding and product emails reach inboxes, where users actually act on them.

You are shipping fast, and your email tool support takes days to answer.

Real people answer fast and rescue a send before it goes wide, so a launch email is never the thing that breaks. By email, chat, or a quick call.

You wired up a tool built for enterprise, and now nobody on the team can actually use it.

A builder anyone on a small team can pick up. Simpler than Mailchimp, far less intimidating than ActiveCampaign, with no dedicated marketer required. No training day.

You should not need a growth team to send an onboarding email. Mailsoftly is the calm, well supported home for startups and SaaS teams moving fast with few people.
Why startups switch to Mailsoftly

The reasons teams move, and the reasons they stay.

From onboarding to product updates to activation and re-engagement flows, the everyday work gets easier and the worry gets smaller.

Why they stay

Human, fast support

The number one reason customers stay. Real people help a small team set up a flow, untangle a stuck automation, and step in when a launch needs to go out today. By email, chat, or a call with a person who knows your product.

Deliverability done for you

Most platforms make you figure out the technical setup alone. We handle SPF, DKIM, and DMARC and monitor your sender reputation, so your onboarding and product emails land in inboxes, not spam folders.

Genuinely easy to use

Cleaner than Mailchimp, less intimidating than ActiveCampaign. Build a welcome flow or product update in minutes, with a builder anyone on the team can pick up. No training day.

Pricing that scales with you

Fair at every size and predictable as you grow, so a spike in signups never blindsides your runway. Start free, and the price you see is one you can plan around.

Built for lifecycle

Welcome, activate, and re-engage users with automated flows that fire on what they do in your product. The right message at the right moment.

Onboarding, product updates, lifecycle automation, segmentation, and analytics, what a small team actually needs.

No bloat you will never touch. Just the tools a startup or SaaS team actually uses, with a real person behind them.

A person, when the team is three people

When you are shipping fast, a real person is the email teammate you skipped hiring.

Startups stay because we are the email hire they have not made yet. We know email and lifecycle, we answer fast, and we do the deliverability work so a three-person team does not have to learn DNS.

  • Send a launch email and we look it over with you, the links, the segments, the from-name, before it hits your base.
  • We set your sending domain up so onboarding and product emails land in inboxes, where new users actually activate.
  • You reach a person, by email or chat, who answers fast, because a small team cannot afford a send that quietly breaks.
MS Mailsoftly support Usually replies in minutes Email or chat
You We are launching a new feature tomorrow and the announcement email cannot hit spam. Can someone help me check it?
Mailsoftly Happy to help. Once your sending domain is set up, your launch emails are in good shape. Send us the draft and we will look it over with you before it goes out.
You Perfect. Shipping it.
A real person, by email or chat, usually quick. The email teammate you have not hired yet.
The move, handled

Switch tools in an afternoon, not a sprint.

You do not have a spare sprint to migrate email. So we do it for you, free, from Mailchimp or Constant Contact, and help wire your product events, so onboarding never goes dark.

  • Every user, your history, and your forms come with you. Nothing is left behind.
  • We rebuild your templates and segments and help wire your product events, as they were.
  • Connect your existing product and CRM tools through Zapier, so new signups flow into Mailsoftly and trigger onboarding automatically.
1

Show us your current tool

Tell us where your users live now, Mailchimp, Constant Contact, or something else. We review it together.

2

We move your users and wire your events, free

We bring over your list, segments, templates, and forms, and help connect your product events. Your history stays intact.

3

We set up deliverability and you send

We authenticate your domain, monitor your reputation, and send your first flow with you. Then it runs while you ship.

Scales with you
Pricing that scales

Pricing that grows with you, not ahead of you.

Start on a free plan and stay on fair, predictable pricing as your list grows. Email should never be the line item that spikes when you are trying to extend your runway. And when finance needs paperwork, we can do invoices and contracts on request.

Free plan to start Fair as you scale Lifecycle automation
Start free, then grow with us
Deliverability, handled

Your product emails reach inboxes. We handle the technical part.

Getting email delivered is its own job, full of acronyms. We do it for you, in plain language, so you can focus on your product instead of DNS records.

SPF DKIM DMARC Reputation monitoring

No deciphering bounce codes mid-sprint. If a send needs a look, a person tells you exactly what to do.

Primary inbox Delivered
TW Welcome to the product Here is how to get your first win in two minutes... Inbox
BS Your trial ends in 3 days Keep your work, pick a plan that fits your stage... Inbox
PF What is new this month Faster dashboards, two new integrations, and more... Inbox
Why startups and small teams stay

They switched once, and stayed.

It definitely saves your time while creating an email in a personalized context. There are plenty of options to personalize an email according to contact list segmentation. That's a pretty good favor for our clients.
MK Mustafa Koskeroglu
Verified customer
What stands out to me most about Mailsoftly is its effortless ease of use and implementation. It is supported by an exceptional customer service team that has been consistently transparent and helpful. The owner has even personally reached out to me for feedback, a level of commitment that truly sets them apart.
HU Hugh
Verified customer, United States
As an entrepreneur it is always guesswork when trying a new piece of software, but Mailsoftly comes with not just the elegance of use but the support of the creator of the program itself. The rare comfort of working with a company that cares, top to bottom.
LK Lori Kirstein
Growth Officer
Capterra 5.0 G2 4.9 Trustpilot 4.8
Questions startups ask

Real questions, plainly answered.

Will pricing stay sane as we grow?

Yes. You start on a free plan and stay on fair, predictable pricing as your list grows, so email never becomes the line item that spikes. If finance needs invoices or a contract, our team can arrange that too.

Can you help me move from Mailchimp or Constant Contact?

That is exactly what our guided migration is for, and it is free. We move your contacts, templates, segments, and sign up forms from Mailchimp or Constant Contact, set up just as they were. You keep your list and your history, and we stay with you through your first send. You are not starting over.

Will my onboarding emails reach inboxes instead of spam?

We do everything we can to make sure they do. We handle the technical setup, SPF, DKIM, and DMARC, and we monitor your sender reputation so problems get caught early. No platform can promise perfect delivery, but you will have a real person watching it with you instead of figuring it out alone.

Can I automate onboarding and lifecycle emails?

Yes. Build automated flows that welcome new users, nudge them to activate, and re-engage the ones who go quiet. Our team can help you set the first ones up so they fire on what people do in your product.

Can you connect our product and CRM tools?

If your product, CRM, or forms connect to Zapier, new signups can flow into Mailsoftly automatically and trigger your onboarding. If you are not sure how to wire it up, our support team will walk you through it. Mailsoftly is GDPR compliant.

Is there a free plan to start?

Yes. Start a free account and explore Mailsoftly, build a flow, and try a campaign before you commit to anything. No credit card required to begin.

Is there a free plan?

You can start a free account and explore Mailsoftly before you commit to anything. It is a low pressure way to see the builder, try a campaign, and talk to our team about migrating your list. No credit card required to begin.

Emails that reach inboxes, support that answers, and pricing that scales with you.

Start a free account today. When you are ready, our team moves your user list from Mailchimp or Constant Contact for free, and helps you set up your first flows. You are not starting over. We move you.

GDPR compliant | Free guided migration | Pricing that scales with you | Real human support