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Draft variant A and variant B in the setup. Keep everything else the same and change one thing, so you learn exactly what made the difference.
Once the test sends, Mailsoftly tracks how each variant is doing in real time. You can watch the open and click rates for A and B move as your contacts respond.
When the result is in, the winning variant is called out with its lift. Use what you learned in your next campaign, your automations and your everyday sends.
A/B testing, also called split testing, is sending two versions of an email, an A and a B, to find out which one performs better. You change one element, usually the subject line, and let real opens and clicks show which version your audience prefers. In Mailsoftly you set both variants, send them, and see the winner on one screen.
Start with the subject line, because it decides whether your email gets opened at all. Once you are comfortable, test the content to see which version earns more clicks. Change one thing at a time so you can trust what caused the difference.
Mailsoftly measures the opens and clicks each variant earns from your own contacts, then marks the stronger version as the winner with its lift over the other. The result comes from real sends to real people, not a preview or a guess.
You can test with the list you have. Larger lists give a clearer result faster because more opens and clicks make the difference between the two variants easier to read, but even a modest list will point you toward the stronger version over a few sends.
You can start free with your Google or Microsoft account and use Mailsoftly on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start; personal Gmail or Outlook.com works too, with lower sending limits while your account builds trust. Paid plans add higher sending volumes.
Use the winning variant in your next campaign, carry the lesson into your automated sequences, and keep testing one change at a time. Over several sends, small wins on subject lines and content add up to emails that consistently get opened and clicked.
Sign up free with your Google Workspace or Microsoft 365 account, write two subject lines, and let real opens and clicks tell you which one to send.
Start free with Google Start free with Microsoft 365