E-commerce Product Review Request Email Template

TL;DR. An e-commerce product review request email asks buyers to share their experience after delivery, building social proof that influences future purchase decisions. The best e-commerce product review request emails are sent at the right time post-delivery, reference the specific product purchased, and make the review step feel fast and low-effort.

When to send an e-commerce product review request email

• 5–10 days after confirmed delivery — enough time to use the product but before the experience fades.
• Never before the delivery confirmation lands — timing too early creates confusion and frustration.
• Consider a second request 7 days after the first if no review was submitted and the email was opened.

What to include in an e-commerce product review request email

• The product name and order number so the buyer can immediately recall what they're reviewing.
• A direct, low-friction CTA — a single "leave a review" button, not a link buried in text.
• A short time expectation ("takes 2 minutes") to reduce the perceived effort barrier.
• A separate support path for order issues, so dissatisfied customers have a resolution channel other than a public review.

Subject line examples

• "{{first_name}}, how did you like {{product_name}}?"
• "Your thoughts on {{product_name}} — quick review request"
• "How was your {{product_name}}? Leave a review (2 min)"

FAQ

What should an e-commerce product review request email include? Reference the specific product by name and tie it to the order so the buyer immediately knows what they're reviewing. A single clear CTA button performs better than multiple links. Include a support escape hatch — customers with problems are less likely to leave a negative review publicly if they see an easy resolution path in the same email.

When is the best time to send a product review request email? 5–10 days after confirmed delivery is the sweet spot for most physical products. Too early and the buyer hasn't used it; too late and the experience has faded. For digital products, tie the trigger to first meaningful use rather than calendar days — activation-based triggers generate noticeably higher review completion rates than time-based sends.

How do I increase review submission rates from product review request emails? Friction reduction matters more than the subject line. If your review form requires an account login, completion drops sharply — use a one-click token link that opens a pre-filled form. Mobile-optimized forms matter equally: most review emails are opened on mobile, and desktop-only review forms lose a large share of completions before the customer types a single word.