Marketing Webinar Follow-up Replay Email Template

TL;DR. A marketing webinar follow-up replay email is sent within 24 hours after a webinar to share the recording with both attendees and registrants who missed it. The best webinar follow-up replay emails include the recording link, key takeaways, downloadable resources, and a next step — such as a demo offer or the next event registration.

When to send a webinar follow-up replay email

• Within 24 hours of the webinar ending — while interest and recall are still high.
• To all registrants: both those who attended live and those who did not show.
• As the first email in a post-webinar nurture sequence, not a standalone send.

What to include in a webinar follow-up replay email

• Replay link — the primary CTA; make it unmissable.
• 3–5 key takeaways so skimmers get value even without watching the full recording.
• Downloadable resources: slides, templates, or worksheets shared during the session.
• A clear next step — demo booking, next webinar registration, or a relevant content offer.

Subject line examples

• "The {{webinar_title}} replay is ready for you"
• "Missed {{webinar_title}}? Here's the full recording"
• "{{webinar_title}} recap + slides inside"

FAQ

What should a webinar follow-up replay email include? Include the replay link as the primary CTA, a short bullet list of key takeaways, downloadable slides or resources from the session, and a next-step offer. Skimmers who don't watch the replay can still extract value from the takeaways, which keeps the email useful to the full registrant list.

When should I send a webinar follow-up replay email? Send it within 24 hours of the webinar ending. Waiting longer means registrants have moved on mentally; sending too quickly — before the recording is processed — trains people to ignore your follow-up emails.

How is a webinar follow-up replay email different from a day-of reminder email? A day-of reminder email drives live attendance before the event; a replay email converts the segment that didn't attend live and extends the event's reach. They target different behaviours and should have completely different copy and CTAs.