Marketing Monthly Newsletter Email Template

TL;DR. A marketing monthly newsletter email is a recurring send that keeps subscribers engaged with company updates, content, and upcoming events. The best monthly newsletter emails have a consistent structure, a short reading time, and one primary CTA alongside secondary content links.

When to send a monthly newsletter email

• On a fixed day each month — consistency builds open-rate habits.
• Mid-week, mid-morning in the subscriber's timezone typically performs well.
• Avoid sending during major holidays when inbox competition is highest.

What to include in a monthly newsletter email

• A 3–5 item highlights section readers can scan in under 60 seconds.
• One featured piece of content (blog post, guide, or case study).
• A forward-looking preview to build anticipation for next month.
• One primary CTA and a clear unsubscribe path.

Subject line examples

• "{{month}} roundup: what we've been up to"
• "Your {{month}} update from {{company_name}}"
• "What happened at {{company_name}} in {{month}}"

FAQ

What should a marketing monthly newsletter email include? Lead with the most newsworthy highlight, include one featured content piece, preview what's coming next month, and end with one primary CTA. Newsletters with more than 3 CTAs see lower click-through rates as reader attention splits across too many options.

How long should a monthly newsletter email be? Target a 3-minute read. Subscribers who signed up for newsletters expect a digest, not a deep-dive. Use headlines and bullets to let readers scan for what interests them and click through to long-form content elsewhere.

How do I improve monthly newsletter open rates? Send on the same day each month so subscribers anticipate it, keep subject lines specific to that issue's content rather than generic ("{{month}} newsletter"), and segment your list so each group receives content relevant to their interests.