by Ozlem Yildirimer · Last updated: 2026-05-12

Mailjet vs Mailsoftly: An Honest, Side-by-Side Comparison

Mailjet is the better fit if you need a developer-focused platform for transactional email, SMTP relay, and API sending with real-time team collaboration on templates. Mailsoftly is the better fit for growing businesses that want easy marketing campaigns, transparent pricing, automation, and human support without technical setup.

Both tools send email well. The real question is what kind of sender you are. Below we compare pricing, ease of use, deliverability, automation, and support so you can decide based on facts, not marketing copy. We will also flag exactly where Mailjet is genuinely the stronger choice.

Comparing options? See our full roundup of the best email marketing services for the complete picture.

Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
Start free with Mailsoftly →

Quick verdict: who is each platform best for?

Pick Mailjet if your priority is sending email programmatically. It was built for developers who need a reliable SMTP relay and a clean API, and it is part of Sinch, a large communications group with deep infrastructure. Teams that collaborate on email templates in real time also like its shared editor.

Pick Mailsoftly if you run marketing yourself and want a tool you can master in an afternoon. It is built for small and growing businesses that send newsletters, promotions, and automated journeys. You get drag-and-drop campaigns, list segmentation, and a human you can email when something breaks. No code, no SMTP configuration, no surprise overage bills.

Read enough? Try Mailsoftly free with 500 contacts and 2,000 emails per month, no credit card.Start free with Mailsoftly →

How do Mailjet and Mailsoftly compare on pricing?

Mailsoftly uses flat contact-based plans, while Mailjet prices by email volume rather than contact count. That difference matters: with volume pricing, a large list that you email often can get expensive quickly, whereas a flat contact plan keeps costs predictable. All Mailsoftly prices below are verified (as of 2026-04-15).

Mailsoftly plans are simple to forecast: Free covers 500 contacts and 2,000 emails per month, Basic is $39 per month annual for 5,000 contacts and 40,000 emails, Business is $79 per month annual for 15,000 contacts, and Premium is $159 per month annual for 30,000 contacts. Enterprise is custom with unlimited contacts and emails. Because Mailjet sells by send volume and changes its tiers, we do not quote its exact figures here. You can confirm current rates on the official Mailjet pricing page before you commit, since volume math depends entirely on how often you send.

Which is easier to use and onboard?

Mailsoftly is the easier platform for non-technical marketers, while Mailjet rewards users who are comfortable with sending infrastructure. Mailsoftly is designed so a first campaign can go out within an hour: import a list, pick a template, drag in your content, and send. There is no SMTP setup or API key required to get started.

Mailjet is approachable for its category, but its center of gravity is the developer console, SMTP credentials, and API documentation. Marketing users can build campaigns in its editor, yet the platform assumes a more technical setup than a pure marketing tool. Onboarding friction is real, and it compounds. Nielsen Norman Group research on the fundamentals of usability and learnability shows that the time it takes a new user to become productive is a core measure of a tool’s quality, not a footnote. For a busy growing team, time to first send is everything.

How do they compare on deliverability and sending reputation?

Both platforms can deliver well, but deliverability depends far more on your setup and habits than on the brand name on the dashboard. Mailjet, backed by Sinch infrastructure, has solid sending capacity and is well regarded for transactional reliability. Mailsoftly focuses on guiding senders through authentication and list hygiene so marketing mail lands in the inbox.

The fundamentals are identical on either tool: authenticate your domain with SPF, DKIM, and DMARC, warm up new sending volume gradually, keep your list clean, and watch engagement. Rendering and inbox placement testing matter too, and tools like pre-send email rendering and inbox previews help you catch broken layouts before they hurt engagement. Mailsoftly bakes authentication guidance and list-quality prompts into the workflow, which is where most small senders quietly lose deliverability. Mailjet exposes more raw controls, which is powerful if you know how to use them and a liability if you do not.

Automation and segmentation: which goes further for marketers?

Mailsoftly is built around marketing automation and segmentation as core features, while Mailjet treats them as additions to a sending engine. With Mailsoftly you build automated journeys, welcome series, and behavior-triggered nudges visually, then segment your list by attributes and activity without exporting data or writing logic in code.

Mailjet does offer automation and contact segmentation, and they are competent for straightforward flows. But because the product is anchored in transactional and API sending, marketing automation is not its headline strength. If your plan is to grow revenue through nurture sequences and targeted campaigns, that focus matters. According to industry email marketing statistics and benchmarks, segmented and automated sends consistently outperform one-size-fits-all blasts, so the platform that makes segmentation effortless tends to drive better results for growing teams.

What about support: self-serve docs vs human help?

Mailsoftly leads with human support, while Mailjet leans on self-serve documentation with human help reserved for higher tiers. For a developer debugging an API call at midnight, great docs are often exactly what is needed, and Mailjet’s documentation is thorough. That is a real advantage for technical users.

For a growing business owner who is not a developer, a fast human reply is worth more than another knowledge-base article. Mailsoftly answers real questions from real people without forcing you onto an enterprise plan first. This is the difference between solving a problem in one email exchange and burning an afternoon in a help center. If you value support as part of the product, see how Mailsoftly structures its plans and support on the Mailsoftly pricing page, where the entry tier still includes human help.

How do you migrate from Mailjet to Mailsoftly?

Migrating from Mailjet to Mailsoftly is straightforward, and Mailsoftly offers free hands-on help so you are not doing it alone. The core steps are simple, and the team can do the heavy lifting if you prefer to stay focused on your business.

The most important step is domain authentication. Set up SPF, DKIM, and DMARC for your sending domain on Mailsoftly before you switch over so your reputation carries cleanly. Warm up gradually for the first week rather than blasting your full list on day one. With free migration assistance, most senders are fully moved and sending within a day.

For the broader landscape, see our full comparison of best email marketing services covering every major platform.

Frequently Asked Questions

Is Mailsoftly cheaper than Mailjet?

It depends on how you send. Mailsoftly uses flat contact-based pricing starting free, then $39 per month annual for 5,000 contacts, which keeps costs predictable for repeat campaigns. Mailjet prices by email volume, so a tool that looks cheap at low volume can climb fast as you send more. For most small marketing teams sending to a recurring list, Mailsoftly is the more predictable and often lower total cost.

Can I migrate from Mailjet easily?

Yes. You export your contacts and lists from Mailjet as a CSV, import them into Mailsoftly, recreate templates and automations, and authenticate your sending domain. Mailsoftly provides free hands-on migration help, so the team can handle most of the setup for you. Most senders are fully moved within a day, with a short warm-up period for best deliverability.

Which is better for growing businesses?

Mailsoftly is usually the better fit for growing businesses. It is easier to learn, includes automation and segmentation built for marketers, offers human support even on entry plans, and keeps pricing predictable. Mailjet is better suited to developers and teams whose main need is transactional email, SMTP, and API sending rather than marketing campaigns.

Does Mailjet have a free plan like Mailsoftly?

Both offer a free tier. Mailsoftly Free includes 500 contacts and 2,000 emails per month with no credit card required. Mailjet offers a volume-limited free tier with its branding applied. The right choice depends on whether you measure your sending by contacts and campaigns or by raw email volume.

Ready to switch?Start free with Mailsoftly →
500 contacts, 2,000 emails per month. Free hands-on migration. No credit card.

Ozlem Yildirimer

Deliverability & Automation Specialist at Mailsoftly

Ozlem is a Deliverability & Automation Specialist at Mailsoftly who helps senders land in the inbox and turn one-off broadcasts into automated journeys. She writes about authentication, sender reputation, and building workflows that run without constant babysitting.