- © 2026 Mailsoftly Inc. The name "Mailsoftly" and the Mailsoftly logo are registered trademarks of Mailsoftly Inc.
After the Sinch acquisition, many growing teams find Mailjet costs more and answers slower, so they want a simpler platform built for marketing, not just transactional sends.
by Isabella Torres · Last updated: 2026-05-31Mailjet built its reputation as a developer-friendly email API with a clean drag-and-drop builder. Then Sinch acquired it, and the experience changed. Pricing tiers shifted upward, the free plan tightened, and support that once felt personal now routes through a larger queue. If you run marketing campaigns for a small or growing business, those tradeoffs add up fast.
This guide compares the strongest Mailjet alternatives for growing-business email marketing, with verified pricing and clear use-case picks so you can switch with confidence.
Comparing options? See our full roundup of the best email marketing services for the complete picture.
Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
Start free with Mailsoftly →
Key Takeaways
Mailjet was never a bad product. It paired a solid sending infrastructure with a usable email editor, which made it popular with developers who also needed to run the occasional newsletter. The friction shows up once your marketing program grows past simple broadcasts. Three patterns drive most departures.
Since Mailjet became part of Sinch, the platform leans harder toward enterprise messaging. For a small marketing team, that often translates into higher effective costs as you climb tiers, plus paywalls on features that feel like they should be standard. Contact list growth is the usual trigger: as your audience expands, the plan you signed up for no longer covers your sends, and the next tier is a meaningful jump.
Mailjet’s automation is fine for welcome emails and basic drip sequences, but it lags behind purpose-built marketing platforms. If you want branching journeys, behavior-based triggers, and segmentation that updates in real time, you quickly feel the ceiling. Marketers who want to nurture leads rather than just deliver mail tend to outgrow it.
Two smaller frustrations round things out. First, how a platform counts and charges for contacts matters: some tools bill for unsubscribed or inactive addresses, which inflates your invoice for no value. Second, support response times have slipped for many users since the acquisition, and slow answers hurt most when a campaign is live and something breaks. A Mailjet replacement that offers human support and predictable contact-based pricing solves both at once.
The most common reasons teams look for a Mailjet alternative
| ➤ | Costs climb faster than expected as the contact list grows |
| ➤ | Automation tops out before the marketing program does |
| ➤ | Support feels slower and more impersonal post-acquisition |
| ➤ | Platform is tuned for transactional API sends, not campaigns |
Read enough? Try Mailsoftly free with 500 contacts and 2,000 emails per month, no credit card.Start free with Mailsoftly →
Pricing is usually the reason a Mailjet search starts, so let us put real numbers next to each other (all figures as of 2026-04-15). The key thing to understand is that platforms count subscribers differently. Mailsoftly bills on contacts with generous send allowances. Brevo is the outlier: it prices by email volume, not contacts, so every plan allows unlimited contacts and you pay for how much you send.
| Subscribers | Mailsoftly (annual) | Brevo (by send volume) |
|---|---|---|
| 1,000 | Basic, $39/mo (up to 5,000 contacts) | Starter from $9/mo at 5,000 emails |
| 5,000 | Basic, $39/mo (40,000 emails/mo) | Starter $19/mo at 20,000 emails |
| 25,000 | Premium, $159/mo (30,000 contacts) | Starter $29/mo at 40,000 emails |
Mailsoftly Free covers 500 contacts and 2,000 emails per month. Brevo bills on email volume, so contact counts are shown only to align the rows.
Read those columns carefully, because they are not measuring the same thing. With Mailsoftly you buy a contact tier and get a large monthly send allowance bundled in, which keeps invoices flat and predictable. With Brevo you buy send volume, so a large list that mails infrequently can stay cheap, while heavy senders pay more. Both models can beat Mailjet for an growing-business, but the better fit depends on your sending cadence. You can see every Mailsoftly tier on the Mailsoftly pricing page to map your own list size.
The best Mailjet alternative is not the same for every team. Here are the two scenarios that come up most in switch conversations.
Mailsoftly and Brevo. Both handle large recurring sends without punishing you per contact. Mailsoftly bundles big send allowances into flat contact tiers, while Brevo’s volume pricing suits a large list that mails on a lighter schedule.
Mailsoftly and Brevo. Both keep data on European infrastructure with GDPR-ready consent and export controls. If EU hosting and data residency are non-negotiable, either is a clean Mailjet replacement.
If you mostly want a straightforward platform that sends reliable campaigns, manages consent, and does not surprise you on the invoice, Mailsoftly is the safest default. Brevo earns its place when your contact list is large but your sending is occasional, since paying by volume can be the cheaper math in that situation.
Here is how four leading Mailjet alternatives stack up on the factors that matter most to an growing-business marketing team: pricing model, automation depth, EU hosting, and support.
| Platform | Pricing model | Automation | EU hosting | Free plan |
|---|---|---|---|---|
| Mailsoftly | By contacts, sends bundled | Strong, journey based | Yes, EU hosted | Yes, 500 contacts |
| Brevo | By send volume | Good | Yes | Yes, 300/day |
| MailerLite | By contacts | Moderate | Partial | Yes, limited |
| Moosend | By contacts | Good | Partial | Trial only |
Verified pricing shown for Mailsoftly and Brevo. MailerLite and Moosend feature columns are directional; confirm current plan details before purchase.
MailerLite is a clean, affordable option for simple newsletters, though its automation and EU data controls are lighter than the top two. Moosend offers solid automation at a competitive contact-based price, but it leans on a trial rather than a true free tier. For most teams leaving Mailjet, the decision narrows to Mailsoftly or Brevo, with MailerLite and Moosend as worthwhile shortlist additions depending on budget and feature needs.
Switching email platforms feels risky, but it is mostly a matter of matching three things to your situation. Work through them in order and the right tool usually becomes obvious.
Most teams also underestimate migration. The good news is that moving lists, templates, and segments is faster than it looks when the new platform helps. Mailsoftly includes free hands-on migration, so importing your Mailjet contacts and rebuilding key campaigns does not eat a week of your time.
For the broader landscape, see our full comparison of best email marketing services covering every major platform.
Mailjet offers a limited free tier with a capped daily send volume and the provider’s branding on emails. It works for very light testing or low-volume transactional mail, but most marketing teams hit its limits quickly. If a genuine free plan matters, Mailsoftly gives you 500 contacts and 2,000 emails per month with no credit card, and Brevo allows up to 300 emails per day with branding.
Mailjet was not discontinued. It was acquired by Sinch and now sits inside a larger communications platform, sometimes referred to as Sinch Mailjet. The product still exists, but its direction has shifted toward enterprise messaging, which is why many small marketing teams now evaluate alternatives like Mailsoftly, Brevo, MailerLite, and Moosend that are built specifically for growing-business email marketing.
For most growing-business marketers, Brevo is the stronger choice because it prices by send volume with unlimited contacts, includes deeper automation, and offers EU hosting. Mailjet can still suit developer teams that want a transactional API plus occasional campaigns. If you want one platform for newsletters, automation, and compliance without per-contact surprises, both Brevo and Mailsoftly tend to outperform Mailjet for everyday marketing work.
Yes. Mailsoftly runs on EU-hosted infrastructure with GDPR-ready consent capture, data export, and deletion controls. That makes it a clean replacement if you serve European customers and need data residency you can document. You can start on the free plan, verify the compliance controls fit your policy, and migrate your existing Mailjet lists with free hands-on help.
Try Mailsoftly Free. EU-Hosted, GDPR-ReadyStart free with Mailsoftly →
500 contacts, 2,000 emails per month. Free hands-on migration. No credit card.
Looking for an alternative?
Mailsoftly offers the features you need at a price that makes sense.
Switch to MailsoftlyMigrate in minutes