E-mail automation is one of the most important channels in digital communication. Email automation is the process of scheduling emails in order to send them at a time that you prefer. Email automation allows marketers to schedule targeted messages or send them when a user takes a specific action on a website.
It is a very effective method to multiply existing leads, it can also be used to engage new customers and engage with past customers regularly, reminding them of your brand and informing them about new deals, promotions and more.
Today, we are all exposed to e-mail automations. For example; you sign up for a website and an automatic e-mail is sent to your e-mail address, this incoming e-mail is a mail directed by an e-mail automation and it’s delivered to you by the system. Sending certain messages to designated people by e-mail on specified dates is another type of e-mail automation, and these can be reminder e-mails (invoices, campaigns, credit card statements, subscriptions, etc.).
It’s not possible for businesses with millions of customers to send e-mails and inform their customers one by one, but they can do this in seconds with e-mail automation. Of course, this isn’t just a method used by large companies. It’s a system that can be easily used by small and medium-sized businesses and provides many benefits.
First, let's consider the conditions where there is no e-mail automation in the company;
E-mail automation is mostly used in the field of marketing. Customers and potential customers can be informed by sending e-mails to the designated people in the marketing department on the specified date, in many ways such as promotion, update, campaign, reminder and so on. The biggest benefit of doing these operations with e-mail automation is to be able to see how many people open e-mails and analyze who is interested in e-mails. This allows you to define your target customers in your next e-mail and increase your business potential with more accurate rates. It is very difficult to analyze the e-mails sent without using e-mail automation and to determine the accuracy of these analyzes.
If we consider the use of e-mail automation in sales processes; There are several stages in the sales process. These processes are; may continue as the first meeting, meeting, proposal and finalization of the proposal. All these processes have different names and titles. In this case, manually tracking them can be a waste of time. E-mail automation supports you here as a great power. You can easily access the desired customer lists, e-mails, contact information or offers by separating them by date, customer type or many more filters.
The accounting department deals with issued invoices and miscellaneous payments and this can be a very busy job. Thanks to e-mail automation, you can reach customers in the fastest way and get results by minimizing this density. Collections are made at the end of each month and the customers are informed about this collection. When these processes are done manually, confusions, mistakes can be made or a customer can be missed. With e-mail automation, the expected payment from the customer can be reminded automatically at the end of each month, and the work can be carried out in a healthy way without being victimized on both sides.
In addition to customer relations, e-mail automation strengthens communication in company relations. For example; you can make your employees feel that they aren’t forgotten by setting the information that your employees care about, such as celebrating birthdays of employees and sending congratulatory e-mails, on the system. It’s easy to remember this information in companies with 5-10 people, but in companies with 50, 100, 500 and more employees, it’s not possible to remember the birthday of every employee. By sending these congratulatory e-mails, you can increase the motivation of your employees and remind them once again that they are valuable. This will strengthen both the sincerity of the company's value to its employees and the communication within the company.
Another usage area of e-mail automation is project management. Project managers can have many clients at the same time and be involved in many projects at the same time. Project researches, project tests and project deliveries of each customer are not carried out in the same way and are not carried out on the same date. When project managers do these responsibilities manually, they may fail due to not being able to concentrate enough. Thanks to e-mail automation, the information of each customer is kept at the set dates in separate places, and it is aimed to carry out the work faster by providing information, reminders and updates without the project managers having to do anything.
Your business needs email automation for many reasons. Ultimately, you can use email automation to nurture your customer relationships, gain new customer sales, and convert your new customers into repeat buyers. Keeping in touch with your customers means they will think of you more often.
Email automation is an assistant and communication tool. We can record and manage all communications throughout the customer relationship lifecycle. If we consider some items from this life cycle, they can be;
E-mail automation allows you to create corporate memory in relations with customers. It enables you to establish a strong bond with your customers, as it offers activities that can range from activities for the masses to the individual.
According to a study, it was found that existing customers spend 69% more than new customers. Therefore, curbing your communication with your customer after the primary sale will definitely be a costly mistake. So after you make a sale, you can start an automated email campaign with your customers. By keeping your customers in the loop with next offers on your new and other products and services, you can lay the groundwork for your next business deal and build loyal customers to your company.
Here are a few points that you should pay attention to in the e-mails you can send to retain your customers;
Our customers can perform the processes that need to be done regularly in project management by using e-mail automation via Mailsoftly. So, what can our customer companies do through this system?
Our top quality e-mail automation offers your company as follows;
As in every field, many things in companies are now progressing flawlessly and fluently thanks to software developers. It is possible with e-mail automation to turn your potential energy into profit by making things easier for your company, employees and customers!