What Are The Benefits of Email Marketing?
Email is a very cost-effective way to market your business. If you want to reach a large audience, you only need to pay the mail server fee. Mail delivery time is highly dependent on the features offered by your chosen mail service.
Mail delivery is quick and efficient, able to deliver millions of pieces of mail to the right people in a short amount of time. The posting period will vary depending on the features of the mail server you are using. Thanks to this quick interaction, you'll be able to shorten your reaction time from people who are interested in your product or service.
By dividing your email list according to many characteristics such as gender, age, interests, shopping habits, and location, you can send customized e-mails to your recipients. Many companies that do professional email marketing use "permitted mass mailing lists" which are categorized according to a demographic structure. These companies then provide mass mailing services to these lists.
One of the biggest benefits of email marketing is that you can track how many people opened and read your emails, whether they clicked on the links, and how many people deleted them without even reading them.
There is limited opportunity to include personalized content in many advertising methods, except for SMS ads. All research shows that when products and services are sent directly to people's names, it has a positive effect on sales.
Goals of Email Marketing
Email marketing softwares are increasingly popular, with interest continuing to grow. Today, millions of businesses prefer to use email marketing to promote their products, services, campaigns, and company announcements. The reasons for these preferences are as follows:
- Building strong customer relationships and fostering brand loyalty
- Getting new customers
- Highlighting strengths over to competitors
- Increasing sales and revenues
- Launching new products
- Introducing special deals for customers
- Notifying customers of some changes
Email Marketing Types
What content will intrigue and engage your subscribers to keep them coming back? It is not always possible to send advertisements or product promotion emails to subscribers. Sometimes we also need different emails. You can increase the perception of your brand by using the email types we've given below.
Welcome e-mails are those that come after you create a new account or sign up for a email newsletter. They are the customer's first point of contact with you. Making a good first impression is important because they can be very significant. Emails are comparable in this regard. The impression you gave off cannot easily be changed. A welcome email can be a fantastic way to start a new relationship because it establishes the relationship's tone. The earliest welcome emails should be sent. It's crucial to use the word "Welcome" in the subject line of welcome emails. The user will find it simpler to differentiate the welcome email from other promotional emails as a result. Typically, welcome emails include a promotional code or free item that can be applied to a future purchase.
Airbnb Welcome email is a simple but effective email that is easy on the eyes and contains the colors of the brand and animations. The company requests that the subscriber update their profile with relevant information so they can provide more suitable services. Next, they ask you to verify your information so that you can start enjoying their services. Ultimately, they direct them to explore Airbnb.
Transactional emails are automatically sent when the subscriber performs certain actions. Orders, confirmation emails, and notifications are a few instances of transactional emails. Informing customers of the outcomes of their transactions is the main goal of sending transactional e-mails. These communications must be delivered automatically. A few seconds after the user action, you must make sure transactional emails are sent.
Shipping notification emails let customers know when their purchase has been sent, so they can feel confident that it’s on its way. Casper's shipping notification email includes helpful information about your order's status. Clear branding allows customers to easily associate this email with the company. The email informs customers of when the shipment will be delivered, indicating that the shipping process is under control. This alleviates any anxiety customers may have. By mentioning the product's name and details in the email, the customer can be sure they are getting the right product.
It is a type of email marketing in which your subscribers are notified of your newest posts by sending a compilation of your blog posts every week or every month. It allows you to offer the freshest and most up-to-date content directly to your subscribers without having to search for your content on the internet. These contents are one of the best ways to add value to your brand without directly promoting the company or product.
(source: https://www.fool.com/the-ascent/small-business/email-marketing/articles/newsletter-examples/)
Ben & Jerry’s newsletter shares interesting facts about their brand with their readers. It offers helpful information, such as recipes for milkshakes and facts about the company. Since the newsletter doesn't come across as pushy, the company's readers are less likely to react defensively, allowing them to better consider the information presented. You can create lots of types of email newsletter; Thanksgiving email, Halloween email, Newyear email...
Send a customer an email reminder about your products when they add items to their shopping cart and then leave your website without buying anything. Customers will be reminded of the items in their shopping cart and given a discount code in this email so they can come back to your website and finish their purchase.
Lego starts with a free shipping offer, which could be of interest to a buyer if the cost of shipping puts them off. They also tried to re-engage the customer by asking them if they were happy with what they saw. With these reminder emails, you help your customers to complete their purchases.
Promotions/Special Offers Email
Special offers and promotional content sent via email are very successful. These are the emails that prompt responses from your readers. People appreciate receiving emails when there are sales, discounts, or other specials. You have a fantastic opportunity to interact with your audience through these emails and pique their interest in your goods. Depending on their membership status, only your subscribers can receive emails with special benefits. Your subscribers will want to stay in touch with your company if you send them promotions that are only accessible via email. Giving subscribers the chance to receive exclusive benefits in exchange for their subscription may encourage them to persuade others to do the same.
Uber's email campaign is well-executed, and it tastefully uses a minimal amount of text. This concise, easy-to-read message is perfect for subscribers who don't have a lot of time and want to get the most out of their reading experience. If you're interested in learning more, there are always links available for you to follow. The limited-time offer motivates customers to use this opportunity.
Automated, personalized email campaigns called lead nurturing emails can affect users' purchasing decisions. These emails are intended to motivate and inspire your customers to buy from you. They demonstrate the advantages of using your goods or services and provide useful information about them. Understanding your recipients' interests, needs, and pain points will help you write emails that successfully nurture leads. Since lead nurturing entails a series of emails, you can try out various email formats to foster relationships.
Sephora offers informative videos from employees with product offerings and educational content to help you choose the right products for your needs. The website has a lot of calls to action, but the main focus is to watch the tutorial which is helpful to the reader. A visually-striking email that grabs your attention with its stunning visuals. It showcases the products uniquely and interestingly, perfect for a visual brand.
Following a subscription, this email is sent to users who have not visited the site in a while. A customer can be acquired for five times less money by renewing an inactive subscriber. Asking your inactive customers for feedback and assistance in improving your procedures is one way to win them back.
The email you sent to your customers reminding them of your product's existence and value is a classic example any brand can use to keep past customers in mind. Engagement emails can be a great way to increase sales, as long as you're able to capitalize on the customers' preexisting knowledge of your brand and offer promotional codes to increase the chances of a sale.
When a company wants to inform its email contacts about the launch of a new product, a significant change, a recent update, or an upcoming event, they send them an announcement email. An effective announcement email begins with a precise subject line and gives a synopsis of the products and services your business offers. Include details about upcoming occasions or the debut of new products.
A little mystery works wonders, especially in the marketing world. Havenly is very good at understanding the psychological tricks used in emails. The curiosity gap is a well-known strategy for building interest in a product launch. Havenly’s teaser email is a great example of how to build interest around a product launch.
Getting customer feedback is a crucial step in discovering what your target market thinks of your brand. You can use the information gathered, whether it's positive or negative, to make the experience better. The seller-buyer relationship is strengthened by the intelligent sound because customers' opinions are respected and valued. You can contribute to the creation of high-quality content that will help your business rank higher on search engines by offering customers a reason to leave honest reviews.
Netflix is committed to taking customer feedback seriously and emphasizes the importance of customer input in their business decisions. Netflix sends out a warm email to its customers, thanking them for taking the time out to complete their survey. They remind customers that taking the survey is important, and implore them to do so.
Email marketing can be a useful way to attract and keep customers. If you're looking to increase your online presence, implementing a successful email marketing campaign can be a great way to go. Select the email marketing campaign best suited to achieve your business goals. Your emails should be well-designed and helpful, regardless of their content. To keep your email as effective as possible, focus on sharing the key information in the most appropriate format. This will help you target your audience and make your message more likely to be received.
