Email listing is the key for success in your next email campaign, having an email list simplifies yet amplifies your campaigns ability.
Having subscription footers on all web pages can increase this likelihood. Using an email address to provide education or service is a viable way to collect emails.
Make sure that the link in the email is strict to the landing page or that the sign-up only has one CTA to have the audience strictly focus on the only task at hand.
Focus on Conversion
Use conversion rates to ensure the list is successful. The list depth won’t make a difference if the list quality is not ideal. Don’t get so focused on building the list that you forget the conversion goal.
The list isn’t just about personalization; it can go much deeper. The way to personalize content is through segmentation so that each content group is sent in a relevant manner.