How to Add Custom Parameters to a Link in Email

Adding custom parameters to a link in an email can be a great way to track user engagement and gain insight into how your audience is interacting with your messages. By tracking these parameters, you can better understand what content resonates with readers and make more informed decisions about future campaigns. In this blog post, we’ll show you how to add custom parameters to links in emails so that you can start gathering valuable data today! 

The first step is setting up the URL for the link as normal. This includes entering the domain name of where it should lead (e.g., www.examplewebsite) along with any additional paths or pages (e.g., /blog/post). Once that’s done, append each parameter by adding “?parameter1=value1&parameter2=value2…etc” at the end of the URL string like so: https://www.[examplewebsite].com/blog/post?utm_source=email&utm_campaign=[name]&utm_medium=[type]  

In this example, utm_source stands for “Source Type" which could be anything from "social media" or "search engine", while utm_campaign stands for Campaign Name which could denote something like an event promotion or product launch; finally utm medium denotes whether it was sent via email ("email"), web page ("web") etc.. You may also want include other variables such as UTM Content if there are multiple versions of your message being tested against one another – all depending on what sort of data points would help inform future strategies best! 

Once everything has been set up correctly within your campaign settings - simply copy and paste this entire URL string into any hyperlinks found within emails before sending them out across various channels (be sure not forget about mobile devices too!). Doing so will ensure that when users click through from those specific messages – their activity will be tracked accordingly based on whatever values have been assigned beforehand making analysis much easier down line!  

Why Should You Add Custom Parameters to a Link in Email

You can monitor the performance and efficiency of your email campaigns in greater detail by adding custom parameters to a link in an email. You can determine which particular email or campaign prompted the user to click on the link and monitor how they behave on your website after they do so by including specific criteria in the link.

You can use this data to your advantage to assess the efficacy of your email marketing initiatives and plan smarter for subsequent campaigns. You can use the data, for instance, to determine which advertisements or subject lines are most effective with your target audience, which links receive the most clicks, and which web pages attract users the most.

Custom parameters also enable group segmentation and behavior-based personalization of your emails. For instance, you can use the information to create targeted content or promotions that are more likely to connect with a certain segment of your audience if you notice that they are clicking on a particular link in your emails.

In general, custom parameters can help you improve your strategy for better outcomes and give you useful information about your email marketing campaigns.

How to Add Custom Parameters to a Link in Email on Mailsoftly

Here are the steps to add custom parameters to a link in an email on Mailsoftly:

Log in to your Mailsoftly account.

Click on "Campaigns" from the main menu, then click "Create Campaign".

Choose “Editor”

Add section.

Select a layout.

Add a button. 

Click the “plus” icon.

Then you can add a variable.

That easy! (Don’t forget to save!)