When the software is fine and something is still missing
Huge Health Fitness is a marketing agency for the fitness industry. The team builds websites, runs SEO and PPC, handles social media, email marketing, and content for fitness businesses and companies working in the fitness space. Owner Hugh Plitt describes the approach as more than marketing: the agency has spent much of its career inside the fitness industry, so the work starts with the business, the customer, and what the company is actually trying to accomplish.
Before Mailsoftly, email ran on another email marketing company. Nothing was broken. In Hugh's words, the platform did what they needed it to do. The reason the agency started looking at other options was not a missing feature and not a bad send.
They wanted more than just a software platform. They wanted to know there was "a real person behind the company who cared about our business and would be there when we needed help." That is not a thing a pricing page can tell you, and it is why a lot of agency switches actually happen.
Why they chose Mailsoftly
Huge Health Fitness was talking with another company at the same time, so this was a real comparison and not a default. What settled it was not a demo checklist. "Honestly, the people made the difference," Hugh says. After speaking with and meeting the Mailsoftly team, the difference was clear to him.
What he describes next is the thing agencies look for in a vendor and rarely say out loud: being represented rather than processed. Huge Health Fitness felt that Mailsoftly was genuinely interested in the business and what the agency was trying to accomplish, and never felt like just another account or another customer number. The technology mattered. Having people to talk to and build a relationship with mattered just as much.
That is also the short version of what Mailsoftly looks like for a marketing agency, where the platform is only half of what the agency is buying.
What changed after the move
The agency now uses Mailsoftly for newsletters, customer updates, promotions, email campaigns, forms, and automated communications, which covers most of the tools a marketing team actually reaches for. It keeps them connected to their audience and keeps the communication consistent without every send having to be handled by hand.
Hugh is direct about which half of that matters more to him. Email marketing got easier. The bigger difference has been the support and the relationship.
Anyone who works in marketing knows the pattern he is describing. You deal with a lot of different platforms and vendors, and with some of them you can feel like you are on your own once you have signed up. That has not been this agency's experience. When there is a question or something needs help, there are people to reach out to, and that matters when email marketing is an important part of what you sell.
His answer to what he would tell another business is the shortest version of the whole story.
I'd tell them to look beyond the software and consider the people behind it.
Owner, Huge Health Fitness
What the agency tells other businesses
There are plenty of email marketing platforms. What stood out to Huge Health Fitness was the personal attention and responsiveness of the Mailsoftly team, and Hugh's advice to anyone weighing platforms is to have a conversation before comparing feature grids. What the plans cost is the easy half to compare. Who answers when a send goes wrong is not.
Today the agency runs its newsletters, customer updates, promotions, campaigns, forms, and automated communications on Mailsoftly.
