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Rising renewal quotes and slow support push growing teams to look elsewhere, and moving off Campaigner is faster than most people expect.
by Alkan Balkaya · Last updated: 2026-08-28Switching from Campaigner to Mailsoftly takes hours, not weeks. You export your contacts, segments, and templates from Campaigner, then Mailsoftly’s team imports them for you at no cost, verifies your deliverability setup, and helps rebuild your automations. Most teams finish in a single afternoon with zero sending downtime.
The friction usually is not the software. It is the fear of losing subscribers, breaking automations, or hurting sender reputation mid-migration. This guide walks through every step so none of that happens, and shows exactly what carries over and what needs a quick rebuild.
Comparing options? See our full roundup of the best email marketing services for the complete picture.
Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month with your Gmail, Outlook, Google Workspace or Microsoft 365 account, no credit card.
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Key Takeaways
Teams leave Campaigner for three reasons: cost that climbs as their list grows, an interface that feels heavier than the job requires, and support that can be slow when a send is on the line. Each one compounds as a business scales, and together they push marketers to look for something leaner.
Cost at scale is the most common trigger. Campaigner prices are quote-based and tied to contact volume, so a growing list quietly raises your renewal, and the number you agreed to last year rarely holds. You can confirm current tiers on the vendor’s own Campaigner pricing page, but the pattern most teams report is steady upward pressure.
Complexity is the second. Feature depth is useful for large enterprise senders, but for a growing marketing team it often means more menus, more setup, and more time spent per campaign. The third is support: when deliverability dips or a segment misfires, waiting on a ticket costs real revenue. Email still returns strong results across the board, which is exactly why reliable sending matters, and current email marketing benchmarks underline how much is at stake per send.
Read enough? Try Mailsoftly free with 500 contacts and 2,000 emails per month with your Gmail, Outlook, Google Workspace or Microsoft 365 account, no credit card.Start free with Mailsoftly →
Almost everything comes with you. Your contacts, custom fields, segments, subscription status, templates, and unsubscribe list all transfer to Mailsoftly. Automations do not copy one to one between any two platforms, so those get rebuilt, and Mailsoftly’s migration team handles that with you rather than handing you a manual.
The one thing worth planning for is automation logic. Because triggers, wait steps, and conditions are structured differently on every tool, this is where a guided migration saves the most time. You describe what each journey should do, and the team recreates it in Mailsoftly.
The migration has four stages: export from Campaigner, import into Mailsoftly, verify deliverability, and rebuild automations. Mailsoftly offers free hands-on migration, so a specialist can run these steps for you. Here is exactly what each stage looks like.
Export your contacts as a CSV from Campaigner, including every custom field and the current subscription status for each record. In Campaigner this lives under your contact management area, where you select the list, choose all fields, and download. Export your suppression and unsubscribe list separately so it can be applied before anything sends. If you only export one thing, make it the opt-out list.
Upload the CSV into Mailsoftly and map each column to the matching field. The importer preserves tags, attributes, and subscription state, so segments can be rebuilt from the same logic you used before. If you prefer, send the file to the migration team and they map and load it for you, then confirm the counts match your Campaigner totals so nothing is dropped in transit.
Before your first campaign, authenticate your sending domain with SPF, DKIM, and DMARC records so inbox providers trust your mail. Mailsoftly walks you through the DNS entries and confirms they resolve correctly. This is also the moment to send a few seed tests and check how your templates look in real inboxes, since rendering varies by client. Testing how emails render across inboxes before a full send protects both your brand and your deliverability.
Recreate your welcome series, nurture flows, and triggered emails in Mailsoftly. List each journey from Campaigner with its trigger, timing, and conditions, then rebuild them one by one. Because the migration is guided, a specialist can build these alongside you and run a test contact through each flow to confirm the timing and branching behave exactly as they did before you switched.
The short version: Mailsoftly is simpler to run, priced publicly, and backed by human support, while Campaigner leans toward enterprise depth and quote-based pricing. All Mailsoftly figures below are exact and current (as of 2026-09-07).
| Platform | Pricing | Free plan | Support | Best for |
|---|---|---|---|---|
| Mailsoftly | Free, then $15/mo (Starter, annual) up to $159/mo (Premium, annual); Enterprise custom | Yes: 500 contacts, 2,000 emails per month with your Gmail, Outlook, Google Workspace or Microsoft 365 account | Human support plus free hands-on migration | Growing businesses that want simple, transparent email |
| Campaigner | Quote-based, scales with contact volume (see their pricing page) | No free plan (trial only) | Ticket and account-based, tiered by plan | Large enterprise senders needing deep configuration |
Mailsoftly’s plans are public: Free covers 500 contacts and 2,000 emails per month with your Gmail, Outlook, Google Workspace or Microsoft 365 account, Starter is $15 per month annually for 1,000 contacts and 10,000 emails, Basic is $39 per month annually for 5,000 contacts, Business is $79 per month annually for 15,000 contacts, and Premium is $159 per month annually for 30,000 contacts. Enterprise is custom with unlimited contacts and emails. You can review every tier on the Mailsoftly pricing page before you commit a single dollar.
The practical difference is predictability. With Mailsoftly you know your cost at each contact tier in advance, and support is a person rather than a queue. For a growing team, that combination of a flat price and hands-on help is usually the reason the switch sticks.
In your first week, protect deliverability and confirm the data. Warm up your sending gradually, send to your most engaged contacts first, and watch open and bounce rates before scaling to the full list. A careful first week is what turns a clean migration into stable long-term sending.
Keep your Campaigner account active but paused for the first couple of weeks as a safety net. Once you have sent a full cycle from Mailsoftly and confirmed everything performs, you can cancel with confidence and stop paying two bills.
For the broader landscape, see our full comparison of best email marketing services covering every major platform.
Most migrations finish the same day, often within a single afternoon. Contact and template imports take minutes, deliverability verification takes an hour or two while DNS records propagate, and rebuilding automations is the longest part. With Mailsoftly’s free hands-on migration, a specialist does the heavy lifting so your team spends very little time on it.
No. Your contacts, custom fields, segments, templates, and unsubscribe lists all transfer, and counts are checked against your Campaigner totals so nothing is dropped. Automations are rebuilt rather than copied, because journey logic differs across platforms, and the migration team recreates each flow with you and tests it before it goes live.
There is no cost to switch. Mailsoftly’s hands-on migration is free, and you can start on the free plan with 500 contacts and 2,000 emails per month with your Gmail, Outlook, Google Workspace or Microsoft 365 account without a credit card. You only pay when you upgrade to a larger tier, and every price is public in advance.
Not if you warm up properly. Mailsoftly helps you authenticate your domain with SPF, DKIM, and DMARC, then guides a gradual ramp starting with your most engaged contacts. Applying your suppression list before the first send and monitoring bounce rates in week one keeps your sender reputation intact throughout the move.
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500 contacts, 2,000 emails per month with your Gmail, Outlook, Google Workspace or Microsoft 365 account. Free hands-on migration. No credit card.
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